Is adidas LDN The Future of Retail?

It's big. But is it good?

Hello,

Welcome to this week's edition of hi, tech. 

I went undercover on Wednesday night, in the name of journalism. 

See, adidas has opened a new flagship store on Oxford Street in London and it's said to be their "most digital" store yet.

That sort of announcement is catnip to this publication, but I didn't want special treatment because I'm from The Pres…