TikTok and the music industry

Just as fall surely follows summer, newsletters follow the news.

There is a soothing regularity to the flow.

We find this in language, too. Certain sounds must follow others.

We don't flop-flip, but we do flip-flop; you wouldn't zag-zig, but you would zig-zag.

And nor do I TokTik; but as of about three days ago, I do TikTok.

Ablaut reduplications aside, it…