5 Comments
Jan 25, 2023Liked by Clark Boyd

Love this pov. And it saddens me a bit.

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author

Indeed. But there's always hope! :-)

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Is Google able to determine content that’s created by AI? And if so, what is their stance, from an SEO standpoint?

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They have changed their minds about this recently. They used to say it was against the guidelines, but it's acceptable now so long as the content is created "with a human audience in mind". In other words, no spam. If it looks like real content, they don't care who - or what - wrote it.

That's a more sensible distinction than "human or AI", even if it is harder to police. Their focus *should* be the user experience, after all.

More detail here:

https://seo.ai/blog/google-is-not-against-ai-content

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Ha! I read that story today, linked from your newsletter. Assume the source is good.

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