Hello there,
I sat down for a chat with Stephen Donajgrodzki last week. Stephen is the behavioural science director at the Kellogg Company, so I asked him all about the role of behavioural science in modern marketing.
And since he also used to work for the cabinet office, I squeezed in a question about the current UK government’s messaging strategy while I had the chance.
It’s an illuminating discussion, so hopefully you enjoy. I learnt a lot anyway which, although not the point of doing this, is a nice bonus.
Important to note: All opinions expressed by Stephen are his own personal views, and are not necessarily those of the Kellogg Company.
There are links to the episode on Spotify/Apple/Google via this link, if you prefer to follow us on there: https://www.buzzsprout.com/1337584
We’ll be back next week with another high-kicking, text-heavy, all-action edition of hi, tech..
Until then, have a great week! 🤓
No. 63: 🎙 Q&A with Stephen Donajgrodzki, Kellogg Company